AI+Trust Advisory Inc. ("AI+Trust Advisory," "we," "us," or "our") respects your privacy and is committed to protecting your personal information in accordance with the federal Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta's Personal Information Protection Act (PIPA), and Canada's Anti-Spam Legislation (CASL).
This Privacy Policy explains what personal information we collect, how we use and disclose it, how we protect it, and the choices you have regarding your information when you visit our website at aitrustadvisory.ca or engage our advisory services.
1. Information We Collect
Information you provide
When you complete a quote request, plan audit form, contact form, or otherwise communicate with us, we may collect:
- Name, business email, phone number;
- Company name, number of employees, industry;
- Information about your existing benefits, retirement, or insurance arrangements (carrier, renewal date, plan structure);
- Any additional information you voluntarily share to help us evaluate your needs.
Information collected automatically
When you visit our website, we may collect limited technical data through standard server logs and analytics tools, including IP address, browser type, device information, pages visited, and referring URL. This information is used in aggregate form to understand site usage and improve performance.
2. How We Use Your Information
We use the personal information you provide for the following purposes:
- To respond to your inquiry, quote request, or audit request;
- To prepare and present insurance, benefits, or retirement options through licensed Canadian carriers;
- To communicate with you about your engagement, plan, or renewal;
- To meet legal, regulatory, and licensing obligations applicable to insurance brokers in Alberta;
- To send periodic updates and educational content related to group benefits and retirement, where you have provided express or implied consent (CASL).
3. Disclosure of Information
We may disclose your information to the following parties strictly to deliver the services you requested:
- Insurance carriers and benefit providers (e.g., Manulife, Canada Life, Sun Life, Wawanesa, Co-operators, and other Canadian carriers) to obtain quotes or place coverage on your behalf;
- Service providers who support our operations (e.g., secure hosting, email delivery, scheduling tools, CRM platforms), under written confidentiality terms;
- Regulators and authorities where disclosure is required by law, court order, or by the Alberta Insurance Council in connection with our broker license obligations.
We do not sell or rent your personal information to third parties for marketing purposes.
4. Storage and Security
Personal information is stored on secure systems located in Canada or with reputable service providers offering Canadian or equivalent data protection standards. We apply administrative, technical, and physical safeguards designed to prevent unauthorized access, disclosure, alteration, or destruction. No internet transmission is fully secure, and you transmit information at your own risk.
5. Retention
We retain personal information only as long as necessary to provide our services, comply with legal and regulatory record-keeping obligations (including those imposed by the Alberta Insurance Council and tax authorities), and resolve disputes. When information is no longer required, it is securely deleted or anonymized.
6. Your Rights
Subject to applicable law, you have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Withdraw your consent to our use of your information (subject to legal or contractual restrictions);
- Request that we delete your information, where retention is not legally required;
- Lodge a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta.
7. Cookies and Analytics
Our website may use cookies and similar technologies to support basic site functionality and to gather aggregated usage statistics. You can disable cookies in your browser settings; some site features may not function properly as a result.
8. Third-Party Links
This website may contain links to third-party websites (e.g., scheduling tools, carrier portals, regulatory bodies). We are not responsible for the privacy practices of those sites. Please review their privacy policies before submitting personal information.
9. Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Effective date" at the top of this page indicates when the latest version was published. Material changes will be communicated through this website or by email where appropriate.
10. Contact
For privacy questions, access requests, or to exercise any of the rights described above, contact our Privacy Officer:
AI+Trust Advisory Inc.
Edmonton, AB, Canada
Email: alfredo@aitrustadvisory.ca
Phone: +1 (780) 977-3155