Edmonton, AB · Serving Alberta Independent Insurance Advisory · Multi-Carrier
Independent Group Benefits Advisory · Alberta

Benefits and retirement plans built for Alberta businesses.

Compare employee benefits, dental, drug, disability, life insurance, HSA and group retirement options with independent guidance — built around your team, your budget and your renewal goals.

Alberta-based Multi-carrier guidance Benefits · Retirement · Insurance Built for 2–50 employees
Diverse Alberta employees reviewing group benefits and retirement options together
Multi-Carrier Alberta Advisory
2–50
Employees served
8+
Canadian carriers compared
100%
Alberta-based advisory
1:1
Owner & employee support
The Reality

Most benefit plans fail when they're treated like a commodity.

Group Benefits and Retirement Plans aren't one-size-fits-all. Without independent guidance, businesses end up with the wrong plan, the wrong carrier, and the wrong outcome at renewal.

Rising renewal costs

Premiums increase year after year with no clear explanation or strategy.

Poor dental & drug fit

Coverage that doesn't match how your team actually uses benefits.

Confused employees

Staff can't tell what's covered, leading to frustration and low perceived value.

Overpaying or underprotecting

Owners and key people end up exposed — or paying for the wrong things.

No retirement plan

Without a Group RRSP or DPSP, retention and recruiting suffer.

No carrier comparison

Buying direct from one provider means no leverage at renewal.

Solutions

One advisor. Every layer of coverage.

Switch between services to see how each piece fits into a plan built around your team.

Comprehensive Group Benefits

Health, dental, prescription drugs, vision, paramedical, life, AD&D, short and long-term disability, plus optional Employee Assistance Programs — designed around how your team actually uses coverage.

  • Health & extended health
  • Dental & prescription drugs
  • Vision & paramedical
  • Life, AD&D, STD/LTD
  • Optional EAP & mental health support
Request guidance on Group Benefits
Healthcare professional providing benefits coverage

Retain great people. Plan your own retirement too.

Group RRSPs, DPSPs and pension-style structures, matched to your payroll, your owners and your retention goals — explained in plain English.

  • Group RRSP & DPSP design
  • Employer matching strategies
  • Tax-efficient growth structures*
  • Owner retirement strategy
  • Employee enrollment & education
Add retirement value without overcomplicating payroll
Group retirement planning meeting with employees and advisor

Flexible healthcare dollars, on your terms.

HSAs let business owners offer tax-efficient healthcare dollars employees can use on what they actually need — alone or alongside a traditional benefits plan.*

  • CRA-eligible expense coverage*
  • Predictable, controlled costs
  • Digital claim platform
  • Standalone or paired with traditional benefits
  • Optional Wellness Spending Account add-on
Explore an HSA for your business
Pharmacy and healthcare spending

Protect owners, partners and key people.

Beyond group plans — life, critical illness, and disability strategies for owners, key persons, and buy-sell agreements. Coordinated with your existing benefits and retirement plan.

  • Term & permanent life insurance
  • Critical illness & disability
  • Key-person & buy-sell coverage
  • Owner protection planning
  • Coordinated with group plans
Plan owner & key-person protection
Family protection and insurance planning

Retirement & savings strategy, not just paperwork.

We help owners think about their retirement match alongside the team they've built — coordinating Group RRSP, DPSP and personal strategies. Tax decisions should always be confirmed with a qualified tax professional.*

  • Cashflow-based contribution review
  • Match design & vesting structure
  • Investment menu review with carrier teams
  • Owner exit & succession planning input
  • Annual strategy reviews
Book a retirement strategy review
Strategic financial planning meeting
Industries we serve

Plans that fit how your industry actually works.

From construction and trades to hospitality and professional services, we tailor benefits and retirement to industry-specific risk, turnover, and compensation patterns across Alberta.

Construction & Trades

Plans built for variable hours, COR-certified safety teams, and field-based crews.

Auto, Trucking & Logistics

Coverage and disability protection for shop floors, drivers, and dispatch teams.

Food & Beverage

Affordable entry-level plans that scale with restaurants, bakeries, and hospitality.

Healthcare & Professional Services

Designed for clinics, accountants, consultants, and specialty professionals.

Manufacturing & Industrial

Tailored for shift workers, technicians, and asset-heavy operations.

Retail & Hospitality

Tiered plans and HSAs that fit part-time, full-time, and seasonal staff mixes.

Carrier Ecosystem

Independent comparison across Canada's leading carriers.

We help Alberta business owners compare options across leading Canadian insurers and benefit providers — appointments and product fit are confirmed for each engagement based on plan size, eligibility and market availability.

Manulife Canada Life Sun Life Wawanesa Co-operators Empire Life Equitable Life Blue Cross GreenShield myHSA RBC Insurance Desjardins Manulife Canada Life Sun Life Wawanesa Co-operators Empire Life Equitable Life Blue Cross GreenShield myHSA RBC Insurance Desjardins

Carrier names are for reference only and do not imply endorsement, partnership, or active appointment in every case. Available carriers vary by plan size, location, group eligibility and current market conditions. We confirm appointments and product fit for each individual engagement.

Why Independent

Carrier website vs independent advisor.

An honest side-by-side. You decide.

What you getBuying directIndependent advisory
Plan design tailored to your team
Renewal negotiation across carriers
Employee education & onboarding
Multi-carrier comparison at quote & renewal
Owner & key-person protection planning
Long-term ongoing advisory support
Why owners choose us

Built on trust, not testimonials.

Alberta-based private advisory

Designed for growing teams

Clear plan comparisons

Renewal-focused support

Privacy-first workflow

Human advisor, AI-supported analysis

FAQ

Honest answers, plain English.

How many employees do I need to start a group benefits plan? +
Most Canadian carriers will quote starting at 2 eligible full-time employees, although program rules vary by carrier and product. Our advisory is built around businesses with 2–50 employees, and we'll confirm eligibility for your specific situation before requesting any quotes.
Can you review my existing plan before renewal? +
Yes. A pre-renewal review is one of the most valuable things we do. We compare your current plan design, premiums, claim experience and demographics against the broader Canadian market to identify whether your renewal is in line, optimizable, or worth re-marketing.
What does dental and prescription drug coverage usually include? +
Standard dental coverage typically includes preventive (cleanings, exams), basic (fillings, extractions) and major (crowns, dentures) services with annual maximums and percentage reimbursement. Drug coverage varies widely by formulary type — generic-only, brand, or open formulary — and by deductible structure. We'll walk through exactly what your plan covers, what it doesn't, and how it compares to the market.
What is the difference between a Group RRSP and a DPSP? +
A Group RRSP allows employee and employer contributions through payroll, with contributions vesting immediately. A DPSP (Deferred Profit Sharing Plan) is employer-funded only and allows for vesting periods up to two years — useful for retention. The two are often combined in matching designs. Specific tax treatment should be confirmed with a qualified tax professional.*
Can a Health Spending Account work alongside traditional benefits? +
Yes. HSAs are commonly paired with traditional plans to top up coverage for items the base plan doesn't fully reimburse. They can also be offered as a standalone option for very small businesses or as a flexible alternative. CRA rules dictate eligible expenses and we recommend confirming the structure with a tax advisor.*
Are you tied to one insurance company? +
No. AI+Trust Advisory is an independent advisory. We work with multiple Canadian carriers and present options based on plan fit, pricing, service quality, and your specific business — not on any single carrier relationship.
Do you only work in Alberta? +
Our primary practice is Alberta, with a focus on Edmonton and surrounding regions. Group plans typically cover employees across Canada, and we can support clients headquartered in Alberta with multi-province workforces.
How long does the quote process take? +
Most quote requests for businesses with 2–50 employees can be returned within 5–10 business days, depending on carrier turnaround and how complete the underwriting information is. We'll set clear expectations on day one.
Free Resource

The 5-Minute Benefits Audit Checklist.

20 questions. 5 categories. An honest, structured view of where your group plan really stands — built specifically for Alberta SMB owners.

  • Coverage adequacy · Cost control · Owner protection
  • Retirement & talent retention · Employee experience
  • Built-in scoring guide — know exactly where you stand
  • 2-page printable PDF · No fluff · Educational only
PDF · 2 pages

Get the checklist

Enter your business email and I'll send you the audit checklist immediately.

PIPEDA-compliant No spam, ever Unsubscribe anytime
Get Started

Two paths. Both free. No pressure.

Whether you want a full quote or just a second opinion on your current plan, you'll get the same level of analytical rigour. Pick the path that fits where you are.

  • Quote Request — Best if you're starting a new plan or open to switching carriers.
  • Free Plan Audit — Best if you already have a plan and want a second opinion before renewal.
  • Confidential — All information shared is handled under strict confidentiality and PIPEDA compliance.
  • Response within 1 business day — Typically same-day during business hours.

Request a Group Benefits Quote

Share a few details and we'll return a multi-carrier comparison within 5–10 business days.

Prefer to book a 15-minute intro instead? Schedule a call →

Free Plan Audit

A no-pressure second opinion on your current benefits or retirement plan. We'll review what you have and send back a written summary.

Would rather discuss it live? Book a 15-min call →
Ready when you are

Protect your team. Control your costs. Simplify your renewal.

One conversation can change how your benefits and retirement plan serve your business for years to come.

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